BLACKPINK: Fashion Divas

Each BLACKPINK member brings her own unique charm and style not only on stage but also in the world of fashion. Their individuality and influence continue to spark conversation wherever they go. Recently, when Jennie mentioned Banana Kick on a famous U.S. talk show, the snack went totally viral! From Lisa's airport fashion picks to Jisoo's beauty products and Rosé's bags, everything the girls touch sells out fast. BLACKPINK isn't just killing it in music—they're taking over fashion, beauty, and even snacks!

🖍️ Key Words : Elegance, Feminine Chic, Classic, Polished, Loveliness 👑 Brand Ambassadors: Dior, Cartier, Tommy Hilfiger, Alo Yoga

Through her collaboration with Tommy Hilfiger, Jisoo showcased the brand's 2024 Fall collection to a global audience. She starred in the ‘Tommy Factory’ campaign in New York, effortlessly pulling off a variety of looks. Her unique styling, especially her reimagining of iconic American casual items, earned praise not only from fans but also from the fashion industry. The pieces Jisoo wore quickly gained attention, contributing to a surge in the brand's global popularity. On social media, fans created content imitating the “Jisoo x Tommy” style, which became a hot topic.

Alo Yoga is a brand that offers high-end athleisure styles perfect for both yoga wear and everyday use. In January 2024, Jisoo was chosen as the global brand ambassador for Alo Yoga. The products she wore immediately sold out on the global website, and keywords like Jisoo's items and Jisoo’s yoga look quickly trended on social media. Alo Yoga is set to open its first offline store near Dosan Park in Gangnam, Seoul this April. Don’t miss the chance to try on the same pieces worn by Jisoo in person!

🖍️ Keywords: Trendy, Hipster, Sexy & Cute, Mix and Match, Human Chanel 👑 Brand Ambassadors: Chanel, Gentle Monster, Tamburins

Jennie began her collaboration with Gentle Monster in 2019 and gained attention when she participated in designing her first project with the brand, "JENTLE HOME," in 2020. In 2022, she introduced "JENTLE GARDEN," which not only included eyewear but also launched a mobile game. In 2024, she unveiled her third project, "JENTLE SALON," which gained buzz again with its luxurious and artistic concept. Jennie's large photo display on the exterior of the Gentle Monster flagship store in Gangnam has become a must-visit spot for fans, where they take photos to show off when visiting Korea.

Tamburins, the perfume line by Gentle Monster, became a must-have fragrance brand for visitors to Korea after Jennie was appointed as its model in 2022. The giant billboard at the flagship store in Gangnam became a favorite spot for fashion lovers to take iconic photos. Tamburins also shot a cinematic commercial featuring Jennie, solidifying her status as the brand’s beloved muse.

🖍️ Keywords: Effortless Chic, Modern, Minimal, Sophisticated, Rock Chic Vibe 👑 Brand Ambassadors: Saint Laurent, Tiffany & Co., Puma

Rosé, as the brand ambassador for YSL Beauty, frequently uses their makeup products both for private moments and on stage. Recently, she attended the grand finale of the 2025 F/W Paris Fashion Week, where she stole the spotlight at the Saint Laurent fashion show. Rosé's use of YSL lip tints, blushers, and cushion foundations sparked a buzz, and her makeup look quickly became a trend, with many fans eagerly copying her style.

In 2024, Rosé was officially announced as the global brand ambassador for PUMA. Together with PUMA, she is leading the 'Rewrite the Classics' campaign, reinterpreting the brand's iconic sneakers, Palermo and Speedcat, with a modern twist. By combining Rosé's global influence with PUMA's classic brand image, they are expected to set new fashion trends.

🖍️ Keywords: Street fashion, girl crush, unique, bold, sporty & dandy 👑 Brand Ambassadors: Louis Vuitton, Bvlgari

As a result of Lisa's global influence, sophisticated image, and impeccable fashion sense, she was officially appointed as the house ambassador for Louis Vuitton. Even before her official appointment, Lisa was frequently spotted wearing Louis Vuitton products, catching the attention of fans. Particularly, her Louis Vuitton handbag, often seen during her travels, and her styling of classic monogram bags on her personal SNS have become so iconic among fans that they are now referred to as "Lisa's signature items."

BLACKPINK members choose colors that suit them best, showcasing their unique presence not only on stage but also in their everyday lives. Let's take a look at each member's personal color and explore how BLACKPINK has solidified their place as style icons.