A K-POP fan's must-see destination in Korea is the merch shop! This guide gives you a hand-picked list of essential spotsโfrom BT21 merch shops to K-POP Idol photo cardsโall marked on a map.
Got a favorite K-POP merch spot? Tell us in the comments! We'll visit the most-liked spot and share our exciting review with you.
Hongdae Area
interpark Global
- Note the store opening hours!
- Plan your route first to maximize your time!
Many merch shops near Hongik Univ. Station open late (11 AM, 1 PM, etc.). Don't visit too early! Since the Hongdae area is huge, pre-planning your route is highly advised to save time and effort.
Exit 1 and go straight to the intersection
Right in front of the main entrance
Floor 1 ZB1 Signatures
Meet the K-POP Square! This large merch shop, a 2-minute walk from Hongik Univ. Station Exit 1, was previously the LINE FRIENDS store but reopened under its new name in June 2025. It offers official character merch for K-POP artists in collaboration with LINE FRIENDS.
The 1st floor hosts various pop-up events (check the K-POP Square official Instagram for more info). The real treat is the 2nd floor, which is filled with merch from popular artists like BT21, IVE, and NCT DREAM! Be preparedโyouโll be so busy looking at every item, time will fly by!
Floor 5
Floor 4 Photo Booth
Concept Zones
Search for this sign!
Your bias doll is a must-bring! This store, specializing in doll outfits, is a quick 2-minute walk from Hongdae Station Exit 8. The building entrance sign says 3F, but the actual shop floors are the 4th and 5th. 5F is the main store, while 4F has a photo booth set up for doll concept shoots. Feel free to stop by and snap some essential proof shots!
The shop features a wide selection of items, such as clothing, shoes, and glasses. Being able to bring your bias doll and try things on is the special appeal of the physical store. We even spotted hanbok at the Hongdae location!
Opening Hours: 1PM โ 8PM
POCA SPOT is not located on Floor 1
Look for the sign on the right
Discover this photocard haven, only a 3-minute walk from Hongdae Station Exit 7. Level 2 is dedicated to random photocard pulls, and Level 3 lets you hand-select and purchase your preferred photocards. The sight of walls lined entirely with photocard displays is a thrilling experienceโpure dopamine for every K-POP fan!
Photocard purchases are only available via card payment!
Myeongdong
interpark Global
- Morning is the best time to visit!
- Don't forget your passport for tax-free shopping!
Morning visits are recommended for Myeongdong due to the high volume of tourists. Head there right after shops open (10 AM โ 11 AM) for a quieter, more relaxed experience. Don't forget to have your passport ready to claim tax-free benefits!
Welcome to K-Mecca! This store handles a wide variety of goods, including K-POP merch, K-Food, and souvenirs. It's only a 1-minute walk from Myeongdong Station Exit 6. The 1F is fully stocked with an incredible, unphotographable variety of light sticks, photocards, keyrings, and stickers!
If the 1st floor caters to casual fans, the 2nd floor is dedicated to the serious enthusiast! Find specialized merchandise from artists like BTS, SEVENTEEN, SKZ, and BLACKPINK. Every corner offers a feast for the eyes, guaranteed to excite any fan!
WITHMUUโthe official K-POP goods store with locations in Yongsan and Hongdaeโis easily accessible. While Euljiro 1-ga Station is the closest subway stop, a relaxed shopping stroll from Myeongdong Station is also a great option. The store offers a unique experience on every floor: Levels 1 and 2 showcase albums, lucky draws, and artist merch (BT21, RIIZE keyrings, etc.). Level 3 is a cozy lounge, perfect for unboxing your new items or snapping memorable four-cut photos!
