Line Friends Square (Myeongdong)

A store filled with adorable and unique character merchandise. In addition to Line's mascot, "Line Friends," it offers a wide selection of character products, including "Dinotaeng" and "Joguman." Collaborative merchandise with K-POP artists like BT21 and "NewJeans" is especially popular, featuring a variety of items such as T-shirts, bags, and keychains—making browsing an absolute delight.

Seasonal pop-up stores bring fresh excitement to every visit. Visitors can capture memorable moments at themed photo zones, try their luck at toy capsule machines and claw games, and explore interactive exhibits showcasing character stories. With immersive displays and insights into the latest trends in the global character industry, the store offers much more than just shopping.