A special pop-up store for IU, ahead of her 17th debut anniversary, will finally open at the Hyundai Seoul! This pop-up in the Epic Seoul space will be filled with diverse content and merchandise for fans. 🎶💜 Don't miss the chance to create another memory with IU! 📍 The Hyundai Seoul 5th floor, Epic Seoul 📅 09.10.25 (Wed) ~ 09.21 (Sun) ※ Closed on September 15 (Mon)