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HYBE

하이브

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Itaewon
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Seoul
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    • Home to global K-pop idol groups like 'BTS'

    An entertainment company founded by Korean producer Bang Si-hyuk, home to globally beloved idol groups such as BTS, SEVENTEEN, and NewJeans, as well as several solo artists and producers. The company is known for leading global K-pop trends with its standout album concepts. While the building is not open to the public, special events celebrating idol members’ anniversaries are often held outside, offering fans a unique experience.

    🎙️ Iconic Artists

    • BTS

    • SEVENTEEN

    • TXT

    • LE SSERAFIM

    • ILLIT

    • TWS

    • ENHYPEN

    • &TEAM

    🚇 How to Get to HYBE

    1️⃣ Walk from Sinyongsan Station

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      Go straight from Exit 2 of Sinyongsan Station

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      Go past the sculpture and cross the road

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      Walk along the path next to the overpass and go straight

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      You'll arrive at HYBE

    2️⃣ Walk from Yongsan Station

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      Exit 1 of Yongsan Station

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      Head straight in the direction of Dragon Hill Spa

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      When you see the Hangang Sot restaurant, turn left and continue straight

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      Cross the road and turn right

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      Take the path next to the overpass and keep going straight

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      You’ll arrive at the main entrance of HYBE

    📸 Fan Tour Spots near HYBE

    Photo Spots for K-POP fans

    • Inside Sinyongsan Station

    • Taxi Stand

    • Bus Stop

    • CU Yongsan HYBE Store

    • Coffee Shop

    Fan support ads are everywhere around HYBE! When you visit, don’t miss the huge 10-meter billboard right across the main entrance. You’ll also find ads at nearby GS25 and 7-Eleven stores, plus light-up posters at taxi stands, bus stops, and local cafes. Taking pics with these fan ads is a fun and must-do part of the K-pop experience!

    Go-to Spots of HYBE K-POP Artists

    HYBE artists often stop by nearby restaurants to enjoy delicious meals while practicing or working at the company. When you visit HYBE and take your photo, don’t forget to try the same dishes at these favorite spots of your favorite artists. If you’re lucky, you might even bump into them!

    BTS
    Jukto is a popular BBQ spot frequently visited by many HYBE artists, with walls covered in signatures from BTS, LE SSERAFIM, and more! Known as one of Seoul’s top three BBQ restaurants, the menu includes English and Chinese, making it a great value “idol favorite” spot. Woowolgwan, a new restaurant located behind the HYBE building, opened in January 2025 and even has a signature left by Jin from BTS. BLACK DRUM café is a can't miss spot for BTS fans!

    LE SSERAFIM
    This bakery, featured on the show , where LE SSERAFIM appeared, is located near the HYBE building—perfect for a quick stop while you’re nearby. All the baked goods are freshly made daily, and there’s a great variety to choose from, making it fun to pick your favorite. Nearby, you’ll also find the salad shop where some members were spotted enjoying healthy meals on the show—a perfect choice for a light and nutritious bite!

    ENHYPEN
    Standard Bun is the same bakery that ENHYPEN members gifted their fans at a previous fan meeting—definitely a must-visit spot for fans to snap a photo! Nearby, Ogeunnae 2 Dakgalbi is well-known as the place where Jungwon and JAY shared a meal together. Also, Teddy Beurre House, a favorite bakery of Sunoo’s, has locations in Yongsan and Hyundai Department Store. Sunoo even posted photos from his visit to the Yongsan store!

    TXT
    There are several filming locations near HYBE that appeared in the TOMORROW Concept Trailer. For example, the scene where Yeonjun’s card gets declined was shot at the NongHyup Bank right across from HYBE. The restaurant Baton, located in a nearby alley, was also used in the early scenes where the members are being questioned and carrying boxes.

    In addition to the popular restaurants frequented by idols, many cafes surrounding the HYBE building—on both sides and behind—transform into birthday-themed cafes dedicated to HYBE artists when their birthdays approach. If you're planning a visit to HYBE, try to time it around your favorite idol’s birthday for a double treat!

    📝 Insider TIPS

    SEVENTEEN Woozi Universe Factory

    Woozi Factory is a nickname that represents the body of work created by SEVENTEEN’s Woozi through his music activities. Beyond being a member of SEVENTEEN, Woozi is also a talented producer who showcases a wide range of music, building a creative musical universe—as if crafting an entirely new cosmos of sound. There’s even a fun detail for fans: when Woozi is in his studio, a pink light 🩷 is on, and when he’s not there, the light turns blue 💙.

    • Universe Factory at night

    • Universe Factory during the day

    Where to Find Public Restrooms Near HYBE

    When waiting around for your favorite idol, sometimes nature calls—and it's something you just can't avoid. Since most entertainment agency buildings restrict public access, it's essential to know where you can find a restroom nearby besides cafés or restaurants. The closest public restroom to HYBE is about a 6-minute walk away. You can search for public restroom on Naver Maps to check the exact location and find the nearest facilities in the area.

    Information

    How to get there

    8 min walk from Exit 2 of Sinyongsan Station (Line 4)

    Insider Tips

    ✅ The office building is not open to the public