Line Friends Flagship Store (Gangnam)

A character designed by mobile messenger company 'Line'. Originally designed as a messenger sticker, Brown & Friends is a bear, rabbit, and frog character that grew its business by creating characters in partnership with Korean idols. The character brand is particularly well-known across the globe for its partnership with the Korean male idol group BTS.

Adorable merchandise items that make you want to collect them. The store is stocked with dolls, knickknacks, and other items designed to make the characters stand out, particularly those that can only be found in Korea, making them ideal as souvenirs. The store also hosts limited-themed exhibitions that incorporate other brands' concepts into Line Friends, giving you something new to look at, and photo zones throughout the store are ideal for taking pictures.