Kakao Friends Flagship Store (Hongdae)

A character brand designed by the messenger application Kakao. You can find products in various categories such as plush toys and accessories, and they release seasonal collaborations and new products every season, making it enjoyable to collect them one by one. The 'Factory Store' on the basement floor is especially popular because it offers popular classic products at reasonable prices.

A colorful space where you can spend a long time without getting bored. The cozy interior and Kakao Friends sculptures scattered throughout the store make you feel like you're visiting the characters' homes, which makes for an excellent photo opportunity. Gongmihak, a dessert café on the 3rd floor, is another option for a sweet treat.