Visit the home of iconic K-pop groups such as Big Bang and Black Pink
Yang Hyun-suk, a former member of Seo Taiji and Boys, founded the entertainment agency and named it after the initials of his English name. With global K-POP acts like BIGBANG, BLACKPINK, and WINNER, the company played a key role in spreading Hallyu culture worldwide. Its newly completed headquarters features an open and unique architectural style, making it a noteworthy stop when visiting the Hapjeong area.
This café is spread over three floors, offering the perfect spot for YG fans to relax and shop!
‣ 1F features the counter and seating area, where you can enjoy not just coffee but a wide variety of baked goods. While the pastries aren’t artist-specific, you can choose your favorite and add a name tag of your YG bias for a personal touch.
‣ 2F is split into indoor and outdoor spaces. Inside, a large screen plays YG artists’ music videos on loop, and the background music features YG hits—creating the ultimate fan atmosphere.
‣ B1 houses the merch zone, where you’ll find a wide range of official goods from YG artists—light sticks, albums, calendars, concert merch, DVDs, and more.
🚨 The SameE Café will close on Monday, June 30. The merch shop will remain open as usual.
Inside Hapjeong Station — the closest subway stop to YG — you'll often find fan ads cheering on K-pop idols. Be sure to check out the ad displays while heading to YG! Near Exit 8, at the Holt Children’s Services bus stop, you might also spot fan posters. Across from YG, the CU convenience store has a dedicated display space where birthday and comeback posters for YG artists are frequently showcased. And just across the street, the outer wall of a local grocery store occasionally features fan-made posters as well — so keep your eyes open!
YG Artists' Favorite Hangouts
BLACKPINK
‣ Gyeongju Sikdang
Featured in BLACKPINK’s documentary, this spot was one of the members' go-to places since their trainee days. The charcoal-grilled pork neck and perfectly paired side dishes make it a must-try Korean set meal for fans and foodies alike!
‣ For Four Bread
One of Jennie’s favorite bakeries! Known for using only healthy ingredients—no butter, milk, eggs, refined sugar, or GMOs—this bakery specializes in rice-based breads and offers a clean, guilt-free indulgence.
Gyeongju Sikdang (Hongdae)
Restaurant · Seoul(Hongdae)
For Four Bread
Restaurant · 首尔(弘大)
TREASURE
‣ “Udon Garden,” visited by Haruto and Yoshi, is run by Chef Jung Ho-young. Known for its chewy handmade noodles and rich broth, this spot has even been featured in the Michelin Guide — a true foodie favorite.
‣ “Gamsung Taco” is a popular chain with locations in Hongdae, Gwanghwamun, Gangnam, and more. TREASURE’s Jihoon once shared a photo at the Hapjeong branch on Weverse. The food is delicious, and tortillas come with free refills — definitely a must-try when visiting YG.
Udon Caden (Seogyo)
Restaurant · Seoul(Hongdae)
Gamsung Taco (Hapjeong)
Restaurant · Seoul(Hongdae)
WINNER
‣ “Damtaek” is a ramen spot located just 1km from the YG building, and it comes highly recommended by WINNER’s foodie, Seunghoon. It was also featured in the Korean Michelin Guide! There's usually a line during mealtimes, but you can register your name at the kiosk at the entrance and receive updates via email — perfect for visitors without a Korean phone number.
‣ “Menya Hanabi Hapjeong” is a Japanese soba spot near Hapjeong Station, often visited by WINNER’s Seungyoon. You’ll even spot signed photos of Jinwoo and Seungyoon inside! Orders are made through a kiosk, and the signature dish here is soba.
Damtaek
Restaurant · Seoul(Hongdae)
Menya Hanabi Hapjeong
Restaurant · Seoul(Hongdae)
📝 Must-Know Tips
YG Message Wall
The message wall is located behind the CU convenience store, right across from the YG building. However, it’s now partially hidden behind a new wall, so to catch a glimpse of the old messages, you’ll need to peek through a small gap with your phone. Many heartfelt fan messages from the past are still there—take a close look, and you might just find one you left for your favorite idol!
When you're waiting outside the agency for your favorite idol, you might need to use the restroom. Most entertainment agency buildings restrict public access, so it's wise to know nearby options besides cafes or restaurants. The nearest public restroom to YG is inside Hapjeong Station — just an eight-minute walk away. If you're exploring other areas, simply search “public restroom” (공용화장실) on Naver Maps to locate the nearest facilities.
Go straight from Exit 8
Walk past the SK gas station and continue straight
Cross the road and keep going straight
When you see a white building marked YG Training Center, turn right and continue straight
When you spot a CU convenience store, turn left
You’ll see the main entrance of YG Entertainment ahead
The Same ERestaurant · Seoul(Hongdae)
Gyeongju Sikdang (Hongdae)Restaurant · Seoul(Hongdae)
For Four BreadRestaurant · 首尔(弘大)
Udon Caden (Seogyo)Restaurant · Seoul(Hongdae)
Gamsung Taco (Hapjeong)Restaurant · Seoul(Hongdae)
DamtaekRestaurant · Seoul(Hongdae)
