Triple KOREA

Seongsu: The Brooklyn of Seoul

Seongsu is one of the trendiest areas in Seoul these days, and the neighborhood has become a favorite destination for Koreaโ€™s generation MZ. Often called the 'Brooklyn of Seoul,' Seongsu offers everything from shopping spots and restaurants to cafรฉs and photo-worthy locations.
๐Ÿ’ก Why is Seongsu special?
Ranked 4th among the "Worldโ€™s Coolest Neighborhoods" by Time Out magazine, Seongsu was once an industrial zone but has transformed into a hub of trendy eateries, cafรฉs, galleries, and brand stores, cementing its place as one of Koreaโ€™s key commercial districts. The charm of Seongsu lies in the harmony between old red-brick warehouses, factories, and modern shops. Visitors can explore various brand stores, pop-ups, and exhibitions while enjoying the refreshing greenery of Seoul Forest, an urban oasis offering a perfect getaway within the city.
๐Ÿ“ To-Do List
โœ”๏ธ Shopping
Seongsu is home to some of the hottest brands, offering a wide variety of items from clothing and accessories to cosmetics, stationery, and furniture. With stylish store displays, visitors can enjoy both shopping and snapping photos.
โ—† Clothing Brands
โ‘  Matin Kim (Flagship Store Seongsu)
A Korean designer brand gaining popularity among people in their 10s to 30s, both domestically and internationally. Its vibrant exterior catches the eye, and visitors can explore Martin Kimโ€™s best-sellers along with other apparel and accessories.
  • Matin Kim (Flagship Store Seongsu)
    Matin Kim (Flagship Store Seongsu)
    Attraction ยท Seoul(Seongsu)
โ‘ก Musinsa Store (Seongsu Daerim Changgo)
Opened in September 2024, this massive concept store has taken over the iconic red-brick "Daelim Warehouse," transforming it into a stylish space. As one of Seongsuโ€™s trendiest new spots, it showcases popular Korean brands with a focus on fashion, sneakers, and jewelry, including Musinsa's own apparel.
  • Musinsa Store (Seongsu Daerim Changgo)
    Musinsa Store (Seongsu Daerim Changgo)
    Attraction ยท Seoul(Seongsu)
โ‘ข Satur House (Seongsu)
Founded with the slogan "Gift Your Saturdays," this brand offers vintage-inspired clothing with a peaceful weekend vibe. The cozy store reflects the brandโ€™s identity, with classic logo sweatshirts and zip-ups as bestsellers. Their bags and accessories are equally popular.
  • Satur House (Seongsu)
    Satur House (Seongsu)
    Attraction ยท Seoul(Seongsu)
๐Ÿ‘‰ Other clothing shops in Seongsu
โ—† Fashion Accessories
โ‘  Stand Oil (Seongsu Flagship Store)
A classic and minimal-style bag brand offering a variety of handbags, shoulder bags perfect for formal attire, and feminine crossbody bags. As a vegan leather brand promoting sustainable fashion, itโ€™s known for offering reasonable price points.
  • Stand Oil (Seongsu Flagship Store)
    Stand Oil (Seongsu Flagship Store)
    Attraction ยท Seoul(Seongsu)
โ‘ก Samo Ondoh (Flagship Store Seongsu)
A contemporary bag brand featuring creative and playful designs. Its adorable keyrings, perfectly paired with their bags, are a fan favorite. Donโ€™t forget to snap a photo with the storeโ€™s giant bunny mascot!
  • Samo Ondoh (Flagship Store Seongsu)
    Samo Ondoh (Flagship Store Seongsu)
    Attraction ยท Seoul(Seongsu)
๐Ÿ‘‰ Other fashion accessory shops in Seongsu
โ—† K-Beauty
โ‘  Tamburins (Flagship Store Seongsu)
A Korean fragrance brand with a global presence, known for its stylish displays and seasonal new products. Popular items include luxurious hand creams, hand sanitizers, and perfumes, all packaged with elegance.
  • Tamburins (Flagship Store Seongsu)
    Tamburins (Flagship Store Seongsu)
    Attraction ยท Seoul(Seongsu)
โ‘ก Dasique (Flagship Store Seongsu)
With its charming ambiance, the store offers not only product testing but also DIY shadow palettes and mini kit bags. Recharge at the cafรฉ on the second floor, where adorable desserts and drinks await to complete your shopping experience.
  • Dasique (Flagship Store Seongsu)
    Dasique (Flagship Store Seongsu)
    Attraction ยท Seoul(Seongsu)
โ‘ข Amore (Seongsu)
Featuring over 1,600 products from Amorepacificโ€™s beauty lines, including Laneige, Hera, and Sulwhasoo. Visitors can create custom beauty products or join beauty classesโ€”just be sure to book in advance if you plan to participate.
  • Amore Seongsu
    Amore Seongsu
    Attraction ยท Seoul(Seongsu)
๐Ÿ‘‰ Other beauty shops in Seongsu
โ—† Living & lifestyle
โ‘  LCDC (Seoul)
A three-story cultural complex combining shopping, dining, and relaxation. The cafรฉ on the first floor also offers lifestyle goods, while the second floor showcases fashion items. On the third floor, you'll find various lifestyle and homeware shops.
๐Ÿ’ก Before visiting LCDC (Seoul)
Look out for seasonal pop-ups with popular brands. Currently, LCDC features a curated perfume shop, PSPSPS, and a pop-up with the contemporary clothing brand RAINS, running until February 28, 2025.
  • LCDC SEOUL
    LCDC SEOUL
    Attraction ยท Seoul(Seongsu)
โ‘ก Point of View (Seoul)
A three-story stationery concept store offering carefully curated items from domestic and international brands. Enjoy browsing the artistic displays while discovering unique stationery items.
  • Point of View (Seoul)
    Point of View (Seoul)
    Attraction ยท Seoul(Seongsu)
๐Ÿ‘‰ Other living and lifestyle shops in Seongsu
โœ”๏ธ Pop-up Stores
Seongsu, also known as the โ€œneighborhood of pop-ups,โ€ hosts trendy pop-up stores around every corner. From fashion and cosmetics to idols, animation, and food, the variety is endless. These pop-ups offer limited-edition items, exclusive giveaways, and photo zones, ensuring a fun and engaging experience. Be sure to check when and where your favorite brand will open a pop-up to make the most of your visit!
๐Ÿ“ Pop-up Spots
โœ”๏ธ K-POP Landmarks
Seongsu is home to the headquarters of SM Entertainment and Cube Entertainment, making it a must-visit for K-POP fans. Stop by the nearby merchandise shops for official goods and enjoy your time immersed in K-POP culture.
โ‘  SM Entertainment & KWANGYA (Seoul)
Located just outside Seoul Forest Station, SM Entertainmentโ€™s building is not open to the public, but visiting the space where idols come and go is a meaningful experience. Capture a photo in front of the building, then explore the KWANGYA (Seoul) merchandise shop in the basement, where youโ€™ll find idol goods and customizable photo cards featuring your favorite artists.
  • SM Entertainment
    SM Entertainment
    Attraction ยท Seoul(Seongsu)
  • Kwangya Seoul
    Kwangya Seoul
    Attraction ยท Seoul(Seongsu)
โ‘ก Cube Entertainment & Cubi Story
Only a 2-minute walk from Seongsu Station, Cube Entertainmentโ€™s building houses a cafรฉ called Cubi Story on the first floor, open to fans. Relax while watching music videos and performances on the cafรฉโ€™s large screen. Don't miss the seasonal pop-ups offering exclusive merchandise.
  • CUBE Entertainment
    CUBE Entertainment
    Attraction ยท Seoul(Seongsu)
  • Cubi Story
    Cubi Story
    Restaurant ยท Seoul(Seongsu)
โœ”๏ธ Photo Spots
Taking photos for your social network is a must! One of the most popular photo spots is in front of the luxurious Christian Dior store. Other scenic locations include Seoul Forest and interactive exhibition spaces. With so many picturesque corners in Seongsu, youโ€™re bound to leave with beautiful memories captured on camera.
๐Ÿ“ Seongsu Photo Spots
2024.10.23
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