Seongsu has become the trendiest neighborhood where you can spot the latest fashion styles of Korea. Right in the heart of Seongsu is MUSINSA EMPTY, a select shop run by Korea’s leading fashion brand. The shop carries all the brands loved by Korean celebs and K-pop idols like NewJeans, RIIZE, and Stray Kids! 😎
Here, we’re showcasing the lookbooks of some of Seoul’s fashion icons. Guess who? The staff at MUSINSA EMPTY! Check out their OOTDs, go-to basics, and wardrobe essentials. Oh, and we’ve also curated some of their favorite spots in Seongsu! 👀
Staff Picks
Jake's Lookbook
• Outwear : ENTIRE STUDIOS • Top : UNTITLED ARTWORKS • Pants : MAGLIANO • Scarf : FFF POSTALSERVICE • Shoes : CAMPER LAB
👖 I go for comfort, but with a unique twist. Today, I added a touch of flair with the distinctive silhouette of these MAGLIANO pants. I chose not to wear many accessories to let the pants take center stage. This way, I can express myself through fashion while keeping it simple. Plus, I can easily pair these pants with any basic t-shirt.
ENTIRE STUDIOS Black Blouson
UNTITLED ARTWORKS Unique Print Design
FFF POSTALSERVICE Muffler
MAGLIANO Pants
👕 For those who prefer a monochrome look, wearing shoes or accessories with a pop of color is a great trick. By adding brightly colored or uniquely designed pieces, you can create a chic style without looking too plain.
For women's clothing, I recommend SANDY LIANG for a lovely yet trendy balletcore vibe. BLACKPINK Jennie is a known fan of this brand. SANDY LIANG will add a special touch to your everyday style.
SANDY LIANG Pink Pleats Skirt
SANDY LIANG Ribbon Skirt
SANDY LIANG Tennis Skirt
SANDY LIANG Satin Ribbon
🧣 For men, I recommend the chic and sleek NAMACHEKO brand. If you're after a minimal yet stylish look, it’s definitely worth checking out!
NAMACHEKO Red & Black Blouson
NAMACHEKO Khaki Trench Coat
NAMACHEKO Basic White Shirt
Jake's Go-To Spots
Magpie & Tiger
Magpie & Tiger tea room is located on the 5th floor of MUSINSA EMPTY. After an intense shopping session, head over to this calm, modern space. They offer Pu-erh tea and white tea from Yunnan, China, a variety of green teas from Hadong, Korea, and traditional Korean teas as well. You can also enjoy unique desserts like mugwort tiramisu and pumpkin pound cake. I love to just relax and sip on their blended teas here.
Lifestyle Shop in Seongsu
Point of View
A must-see for stationery lovers! 📔 This three-story space is filled with a variety of stationery and goods, from paper and writing tools to daily essentials. It's the perfect spot for finding unique gifts! There may be a long queue on weekends, as it's a popular spot among locals.
Staff Picks
Bailey's Lookbook
• Cardigan: PERVERZE • Top: CERRIC • Skirt: MAISON SPECIAL • Bag: MARINE SERRE • Necklace: KUSIKOHC • Ring: TOM WOOD • Shoes: UGG
The key piece is the cardigan. The warm, bright colors perfectly complement the overall vibe of my outfit. I paired it with a simple inner layer to keep the look eye-catching without being over the top. The mini bag was a must because I’ll be walking around a lot today. I wanted to achieve a bubbly vibe while staying comfy.
👛 Choosing the right color is key to styling. Add a pop of color that best reflects your mood for the day. For example, if you're going for a bubbly vibe, wear a bright knit cardigan and accessories for small details to make a statement.
👗 I recommend TACH CLOTHING for women. When you struggle to pick a pop of color, a single uniquely patterned or colorful knitted piece can add style to your look. And this brand has exactly what you're looking for!
TACH CLOTHING Knit Sweater
TACH CLOTHING Flower Embroidery
TACH CLOTHING Mood Cardigan
TACH CLOTHING
🧣 I would recommend NOS COULEURS for men. The vintage details are amazing, and their signature checkered shirt has a classic yet unique vibe.
NOS COULEURS
NOS COULEURS Unique Stitching Pattern
NOS COULEURS Pink Hoodie
NOS COULEURS Shirt
Bailey's Go-To Spot
Leegane Lamb Skewers
Locals love to have lamb skewers and Guo Bao Rou (crispy sweet & sour pork) with a cold beer (or any drink) in the evening. The thick and juicy lamb chops are also a great combo. Leegane is a popular restaurant, and I go there often with my colleagues and friends.
Photo Booth in Seongsu
Photo Objet
Among many photo studios in Seongsu, this one stands out with its unique concepts. From an aquarium setting where you can snap a photo with fish, to quirky themes like a washing machine, airplane, and elevator. It’s the perfect spot for capturing special photos with unusual backgrounds. Great for couple shots too!
☑️ Show your interpark global account to the staff at MUSINSA EMPTY for a KRW 5,000 off coupon. You can use the coupon when you spend KRW 100,000 or more. ☑️ Leave a review on Google Map and claim a KRW 10,000 off coupon. You can use the coupon when you spend KRW 200,000 or more.
