K-Beauty 2024

From makeup, hair, and skincare to cosmetic procedures, Seoul has become the capital of K-beauty trends. Here’s everything you need to know about K-beauty! Check out the essential tips and recommended spots for beauty experiences.

K-beauty products are the secrets to K-pop stars' amazing looks. If you want to purchase skincare, hair, and makeup items in Korea at reasonable prices, a visit to Olive Young is a must! You can also check out the 2024 Fall Makeup Trends at a glance. Myeongdong Flagship Store is the first official global store of Olive Young. Product names are displayed in English on electronic labels, and staff are equipped with translation devices that support 16 foreign languages.

More and more locals are getting their makeup and hair done at a salon. You can learn how to style yourself and even get product recommendations that suit you. If you want to replicate the makeup and hair of K-pop stars, a visit to a salon is highly recommended.

Personal color analysis has become a trend for locals in Korea these days. The analysis helps you find makeup and fashion items that suit your skin tone. The skin tone can be categorized into four seasons—spring, summer, fall, and winter. Make sure to visit a personal color shop during your trip to find your perfect styling!

Koreans regularly visit skincare clinics for special treatments. We also believe that relaxation of body and mind is crucial for skin health, which is why locals also enjoy spa from time to time. We recommend you to invest just one day during your trip! In addition to Olive Young, you can also purchase high-quality skincare products at clinics. After having a spa or skincare, get personalized product recommendations at discounted prices.

The number of tourists coming to Korea for plastic surgery is on the rise. Korea is undeniably a global leader in cosmetic surgery! Through consultations, you can find the best design that suits your face and body, and receive exceptional care from experienced medical professionals.

Enjoy all aspects of K-beauty for free, such as making your own air freshener or perfume, learning makeup techniques, and experiencing personal color analysis at the 2024 Gangnam Medi Tour Festa, hosted by Gangnam District. Each program is limited to 10 participants per session, so be sure to make a reservation in advance. Medical tourism specialists fluent in English, Chinese, Japanese, and Russian are on-site to provide guidance, consultation on treatment programs, and information on nearby tourist attractions.