2024 OLIVE YOUNG Winter

Korea's leading drugstore, Olive Young, is a must-visit shopping destination stocked with popular K-beauty items. In this magazine, we highlight top recommendations for Olive Young items, categorized for your convenience. We'll also introduce major Olive Young shops worth checking out during your visit! 👀

Dermatory, a skincare lineup from Clio—famous for its cushion and makeup—specializes in a variety of trending Korean beauty pads. These thin gauze pads soaked in toner can be used as a quick mask or to gently wipe the skin at the beginning of your skincare routine. Locals also rave about their sheet masks that offer hydration, elasticity, and soothing effect.

Numbuzin offers a complete skincare line, numbered from 1 to 9, to address a variety of skin concerns. In Korea, it's known as the 'Number Serum' or 'Number Toner.' Each number serves a specific purpose: No. 1 focuses on hydration and soothing, No. 3 targets pores and skin texture, and No. 6 addresses inner dryness. The top picks are the No. 3 serum and the No. 5 ampoule, adored for brightening skin and fading blemish marks.

Beplain, a renowned K-beauty brand, minimizes the use of animal-derived ingredients in their products. Known for its low-pH cleansing foam and oil, the brand offers gentle options that suit sensitive skin and prevent dryness, especially during winter. Their pore-care line, including a clay mask, cream, and serum, has also become a go-to for effective skincare.

A long-time bestseller in Korea, this hydrating serum boasts a lightweight formula perfect for year-round use. Its clean ingredients make it suitable for all skin types, even sensitive ones. Choose between the 'Hyaluronic Acid Serum' for deep hydration or the 'Cica Serum' for soothing troubled skin.

This moisturizing cream, enriched with high-density ceramides, is designed specifically for sensitive skin. It provides immediate skin barrier hydration with its patented micro-capsules. Ideal for dry winter, it’s gentle, worry-free, and clinically proven to enhance skin sensitivity.

Popular for its smooth texture, this sunblock product delivers a hydrating, dewy finish without the heaviness of traditional sunscreens. Seamlessly pairing with makeup, it ensures a flawless base without smudging. As a global bestseller, it goes well for all skin types!

A must-have for achieving the signature Korean dewy 'radiant' makeup. This pre-makeup base hydrates dry skin during winter and improves makeup adherence, making it a favorite among Korean beauty YouTubers. It's hard to find the product outside of Korea, so stock up while you're here!

Korea offers an incredible variety of eye makeup, making it hard to choose the right one. For a reliable option, try Olive Young's in-house brand, WAKEMAKE, which is renowned for its quality and wide range of shades. Their palettes combine matte shadows, shimmery hues, and blush-friendly colors, offering exceptional versatility with 16-shade options. Don't miss their newly launched "Holiday Collection," featuring captivating purples and pearlescent tones.

Launched in November 2024, this fresh release quickly became Olive Young's top-selling tint. Its adorable padlock-shaped packaging adds to its charm. The jelly-like texture glides on smoothly, providing a glossy finish without emphasizing dryness. Available in shades like pink, coral, and burgundy, it's best to test and find your perfect match before you purchase.

Rom&nd's tints are never left out when discussing popular Korean lip products. Known for its sheer, glossy finish, it comes in over 20 shades and offers a hydrating formula perfect for winter. The most loved shade in Korea is #3 "Bare Grape." With a recent revamp and the addition of new colors, even long-time fans will find it worth revisiting.

With its soft, pudding-like texture, this product works as both a lip tint and blush, offering a smooth, velvety finish. With over 30 shades to choose from, it's fun to explore your options. For those who love glossy finishes, try the "Glowy Jelly Pot"!

Packed with 36 proteins and nourishing ingredients, this treatment is a lifesaver for those with severely damaged hair caused by bleaching, perming, or frequent styling. It provides a noticeable improvement in hair texture from the first use and effectively combats winter dryness and static. With its advanced fragrance formulation, it also leaves your hair with a pleasing and refined scent.

A long-time favorite in Korea's haircare category, this serum is available in four types tailored to specific concerns like damage repair, curling, or hydration. Its neat packaging and affordable price make it a popular gift.

A top-selling body lotion with over 10 million units sold! It's safe to say that 1 bottle is sold every three seconds! Free from harmful ingredients, it's gentle enough for children and ideal for sensitive skin. This unscented lotion is a winter must-have, offering deep hydration for even the driest skin types.

Created by a popular Korean fitness YouTuber, this protein shake is a hit among generation MZ seeking meal replacements to stay fit. With flavors like chocolate, strawberry, and Misutgaru (roasted grain powder), it's surprisingly delicious for a protein shake. Conveniently packaged in single-serve sachets, it's easy to carry and enjoy anywhere.

Olive Young's in-house food line combines quality ingredients with great taste. From konjac water jelly, a favorite among dieters, to pretzels, bagel chips, and fruit chips, the selection is diverse. The chewy treats made with mango, peach, or sweet potato are especially popular, making them perfect as a snack or gift.

Popular tourist spots like Hongdae, Seongsu, and Myeongdong are famous for Olive Young shops. Among them, several branches cater specifically to foreign visitors with tailored services. We recommend the newly opened N Seongsu, Myeongdong Town, and Myeongdong Station.

Opened on November 22, 2024, this newly launched store in Seongsu spans five floors. Beyond its extensive product offerings, it features hands-on experiences, including makeup services, skincare treatments, and scalp analysis.

Conveniently situated between Myeongdong Station and Euljiro 1-ga Station, this store is designed with global travelers in mind. Portable translation devices ensure seamless communication, while multilingual guides provide detailed information on the store layout and popular brand locations. Additionally, English-labeled product tags make shopping even easier!

A must-visit for Seoul travelers, this store is conveniently located just outside Exit 6 of Myeongdong Station. Offering a blend of popular cosmetics and K-POP idol albums, it stands out with features like a welcome gift vending machine for new Olive Young Global Mall members and duty-free counters, making it a perfect stop for international tourists.