The latest trend in K-beauty is to find your personal color along with beauty items that match your skin tone. Check out the skin tones of popular K-Pop artists, such as Jennie from Blackpink, Jang Wongyoung from IVE, and Wendy from Red Velvet! If you're traveling to Korea soon, make sure to drop by one of the personal color shops listed below!
What is Personal Color?
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Personal color is a beauty concept that identifies the most flattering shades for each individual. Tones are generally categorized as warm, such as Spring Warm and Autumn Warm, or cool, like Summer Cool and Winter Cool. Recently, more detailed categories, including neutral tones, have gained popularity, reflecting a more personalized approach.
Korean beauty brands offer a variety of products tailored to these tones. By aligning your makeup and style with your personal color, you can fully enhance your appeal. Make the most of Koreaโs beauty expertise by getting a personal color analysis and stocking up on matching beauty items!
What is "neutral tone"?
Neutral tones lie between warm and cool palettes, featuring balanced hues like beige, brown, and ivory. These shades are versatile and complement both warm and cool undertones.
This tone uses bright and warm shades, complementing soft and vibrant colors like peach, cream, and coral. For a radiant and lovely look, natural skin tones combined with warm hues create a charming and lively appearance.
Types of Warm Spring ๐
Vivid
For those who shine in high-brightness, high-saturation colors. They suit bold and colorful styles with shades like orange, coral, and pink.
๐ Wendy (Red Velvet), IU
Light
Light tone features individuals with bright complexions and a gentle image. Light colors create a clearer impression, with pastel shades being a perfect fit.
๐ Yoona (Girls Generation)
Muted
Also known as spring soft, it shares some hues with autumn muted warm. This tone pairs well with sheer makeup that enhances natural glow and warm pastel neutral shades.
Deep
The darkest tone among spring warm tones. It conveys a calm and professional vibe, with muted shades like orange and brown complementing it well.
This tone pairs well with bright colors that have a bluish undertone. Subtle shades without strong contrasts create a crisp and refreshing appearance. Those with a Summer Cool tone often have a pinkish complexion, and transparent makeup suits them better than heavy makeup.
Types of Cool Summer ๐
Vivid
Vibrant and refreshing vibe. This tone has common colors with Cool Winter, offering a broad range of choices. High-brightness, high-saturation shades with blue undertones complement this type.
๐ Jang Wonyoung (IVE), Taeyeon (Girls Generation)
Light
This tone is often associated with clear, fair skin, emphasizing a pure and innocent image. It partially overlaps with Spring tones, working well with soft, low-saturation colors mixed with blue.
๐ Jo Yuri (IZONE)
Muted
Elegant and dreamy, this tone offers a wide color palette and can overlap with Autumn Warm Muted. Low-saturation colors with blue-gray undertones bring out the best in this type.
๐ Kazuha (LE SSERAFIM)
Deep
Among the summer cool tones, this one carries the most weight and gravitas. Darker shades evoke a mature and luxurious feel. It suits both primary blue tones and lower-saturation hues.
๐ Tzuyu (TWICE), Irene (Red Velvet)
This tone complements warm and rich colors, such as brown, khaki, and mustard, evoking the essence of autumn. These shades create an elegant and composed look. As a warm tone, itโs best to avoid overly bright or cool colors that can clash with the natural warmth.
Types of Warm Autumn๐งก
Vivid
Leaning toward warm, autumnal shades rather than typical vibrant hues. This tone conveys an elegant and intellectual image, with yellow-based warm colors like mustard and gold being especially flattering.
๐ Lisa (Blackpink)
Light
The softest of the autumn warm tones, using lighter shades to emphasize warmth. Colors with high brightness within the warm spectrum maximize this typeโs charm.
๐ Rosรฉ (Blackpink)
Muted
The epitome of allure and maturity, this tone works best with low-saturation golds and browns. Khaki, ochre, and brown shades with hints of gray enhance the warm, muted vibe.
๐ Sooyoung (Girls Generation)
Deep
This tone embodies dignity and sophistication. Makeup with heavy shading and deep colors, such as burgundy with gray undertones or mocha brown, adds depth and character.
๐ Jennie (Blackpink)
The winter cool tone exudes a refined and icy elegance. Those with this tone often have fair or rosy undertones. While the color spectrum for this tone is narrower than others, it emphasizes both low-saturation and high-saturation colors. Cool shades with a hint of blue are the defining feature, enhancing the tone's sophisticated charm.
Types of Cool Winter ๐ค
Vivid
The most casual of the winter cool tones, this type shines with bold contrasts. Vibrant colors blended with blue and black elevate the look.
๐ Joy (Red Velvet), Chaeyoung (Twice)
Light
A bright and luminous style, often associated with feminine outfits like mini-skirts. Cool-toned shades with a hint of white work best to highlight this typeโs allure.
Muted
This tone leans toward a subtle elegance, featuring calm colors with hints of gray. Navy, dark gray, and muted primary colors are ideal for creating a sophisticated yet understated look.
Deep
Exuding charisma and confidence, this tone thrives with the lowest-saturation colors of the cool spectrum. Blue-black, deep purple, and ash blue create the perfect ensemble for this striking style.
๐ Karina (aespa), Jisoo (Blackpink)
๐ Personal Color Analysis
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โ Use Personal Color Apps
A quick and easy way to determine your personal color is by using mobile apps like ZAMFACE, SODA, or DRESSIKA. These apps analyze a photo of your face and even offer virtual hair color and makeup matching tools for added convenience.
โ Simple Self-Analysis
For a quick check anywhere, examine the veins on the inside of your wrist under natural light. If the veins appear green, you may lean toward warm tones; if they appear blue, cool tones might suit you better. Additionally, warm tones are associated with golden-brown eye colors, while cool tones align with gray or dark brown eyes.
โ Go to Personal Color Shop
The most accurate and professional method involves visiting a personal color shop, where consultants place various fabric swatches under your face to identify the best colors for you. A session typically costs between KRW 100,000 and 200,000 and may also include advice on makeup and fashion styles.
Before you visit a personal color shop!
โ Sessions usually take 1 to 2 hours, so make a reservation in advance
โ Prices may vary based on the shop, number of attendees, or chosen package, but generally start around KRW 100,000
โ Arriving without makeup is recommended for an accurate diagnosis
โ If you need language assistance, inquire about interpretation services ahead of time
Personal Color Shops in Seoul
โ๏ธ Colorize
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Conveniently located near Gangnam Station, it provides courses with interpretation services in English and Chinese. Visitors can also try makeup products recommended during the consultation. After the session, an online diagnosis report is available on their website.
๐Price (interpretation service included)
ยท 1:1 color diagnosis: KRW 138,000
ยท 1:2 color diagnosis: KRW 190,000 (for 2 people)
ยท 1:1 color diagnosis + makeup: KRW 190,000
Colorize Personal Color Diagnosis
Attraction ยท Seoul(Gangnam)
โ๏ธ Color Place
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A renowned color diagnosis shop in Gangnam, often featured in popular Korean variety shows. The consultation provides detailed recommendations on cosmetic products by brand and shade, making it especially helpful for shopping. Visitors also receive a physical color sample card with their ideal shades for easy comparison during shopping.
Located near Hongdae, this personal color shop is run by the same consultant who provided color analysis for the cast of Running Man. The most popular course among visitors is the "LAVENDER" course. The option includes personal color diagnosis, makeup, recommendations for makeup items and accessories, and bone structure analysis.
Taeyeon from Girls Generation received her color diagnosis from the shop. The shop offers various unique courses beyond standard diagnosis, including passport photo sessions and wedding packages. The wedding course is especially popular for couples, combining personal color analysis with wedding dress fittings and accessory recommendations.
Run by an expert with more than 10 years of experience and over 30,000 consultations, this studio offers hair and makeup color analysis with product recommendations. The "Advanced Personal Color D Course" is a popular choice, featuring foundation and lip swatch tests. With the ability to accommodate up to four people at a time, itโs perfect for group visits with friends.