To celebrate the holiday season, Lotte Department Store’s main branch will transform into Theater Sogong, inspired by the 1900s Broadway theater district, from November 1 to December 31.

Highlights include grand media facades, a ticket booth photo zone, and window displays designed in collaboration with artists Yoon Yeo-jun, PaKi, and Grace Elwood. This year’s new Christmas lighting show features a stunning spectacle of over 20,000 LED lights, bringing the festive spirit to life with Wonderful Showtime.

📍 Lotte Department Store
🗓️ November 1 (Fri) - December 31 (Tue)

Wonderful Showtime in Myeongdong